Advertising is on the boom for promotion of new products launched by the Industry. The new mantra for Advertising is Marketing Communications.
Advertising involves the process wherein a message is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication.
In today?s fiercely competitive market, marketing and communication trends in which all local business and multinational firms need to advertise for the promotion of the products launched by company. Specialist products and services are often advertised through trade magazines and exhibitions.

The advertising industry has three major sectors:

? Business or organization which wishes to advertise
? Media which provides the medium for advertising
? The ad-agency which creates the ad to suit the needs of the firm.

Number of people involved to compose an Advertisement for the company:

In an Ad agency:
? Accounts executives
? Account planner/director
? Creative copywriter and art director
? Production team
? Media executives
? Media planners
? Media buyers
? Media Sales
? Internet Advertising

Work Environment:

Ad agencies are based within office settings. Accounts Executives, Account Planners, Media Executives, Art Directors and Copywriters spend most of their working time in agency offices.
Account Executives have to travel extensively for visiting clients and suppliers.
While other staff, travel occasionally to attend meetings with clients, or visit locations during film production. Ad agencies are very busy places and often work is on till late hours.

Employment Avenues:

The business of advertising has been growing in proportion to the national economy. Greater competition between domestic and multinational firms has spurred marketing and advertising efforts.
Creative college graduates with good communication skills get the best jobs. Job opportunities are in advertising agencies, commercial radio or TV, dot coms, print medium, market research, industries and business both private and public, multinational advertising firms, advertising/PR department of organisations/business/government.
Top recruiters include Microsoft, GE Capital, Essar, P&G, O&M. Lowe Lintas, Rediffusion, Yahoo-India, Channel V, Zee Telefilms, Indian Express, MBL-RCG, ORG-MARG and several others.