Fashion merchandisers have to purchase materials required for production, price the finished garments and liaise between the production line and the marketing of finished garments. The job of fashion merchandise is to understand the market demand and work according to the demands in the markets.

Nature of Work:

? Merchandising: The merchandiser has to work in coordination. The job of merchandiser is divided into several classifications:

1. Product development: Merchandiser along with fashion designers has to develop the product in accordance with the market requirements.

2. Sampling stage: Merchandisers give buyers samples for their opinion and advice. On approval, costs are negotiated and Modifications are quoted to the sample accordingly.

3. Production stage: Raw materials are procured by the merchandising department, quality check is carried out for proper materials supply and finally the production process is monitored. On line inspection is done to ensure specifications of the buyers are met. Final approval is given by the buyer on the on-line inspection after which garments are packaged and dispatched to the buyers.

4. Visual merchandisers: Visual merchandisers are engaged as managers for shop floor/window decorations. Window display has become an impressive marketing strategy to improve the business strategy. Visual merchandisers are trained for making the display very impressionable.

Work Environment:

Merchandisers have to work in office for planning and during production phase in factory and also have to travel for analyzing fashion trends, selecting raw material and while dispatching goods to buyers.

Employment Avenues:

Merchandisers will be recruited in domestic or export garment industries as production managers, quality controllers, fashion retailers, export managers etc.

Earnings:

Assistant merchandiser- Rs. 3,500 to Rs 6,000 Merchandiser
Rs. 10000 ? Rs. 25,000 as production manager